AI: From Skepticism to Super Bowl Stardom

### Key Points * **AI is becoming a prominent theme** in Super Bowl advertisements, signaling its growing significance and ubiquity. * **Companies are humanizing AI** in their marketing campaigns, acknowledging public skepticism towards the technology. * **Major corporations** like Microsoft, Google, Etsy, and Crowdstrike are leveraging the Super Bowl platform to[ showcase their AI offerings.](https://www.axios.com/2024/02/13/microsoft-copilot-super-bowl-ad) The Super Bowl is one of the most watched events in the world, with over 100 million viewers tuning in each year. This makes it a prime opportunity for companies to showcase their products and services to a large and engaged audience. In recent years, AI has become a major theme in Super Bowl advertising. This is a sign that AI is becoming increasingly mainstream and that companies believe that it has the potential to be a major part of our lives in the years to come. However, [many people are still skeptical about AI.](https://www.washingtonpost.com/technology/2023/02/21/ai-polls-skeptics/) They worry about job losses, malicious use, and bias. Companies are aware of these concerns, and they are trying to address them in their marketing campaigns. For example, many of the AI ads during the Super Bowl featured people using AI to solve problems and improve their lives. This is a way of showing that AI is not a threat, but rather a tool that can be used for good. It remains to be seen whether these marketing campaigns will be successful in convincing the public to embrace AI. However, the fact that AI is becoming a major theme in Super Bowl advertising is a sign that companies believe that it has the potential to be a major part of our lives in the years to come. * Self-driving cars use AI to navigate the roads and avoid obstacles. * Facial recognition software uses AI to identify people by their faces. * Spam filters use AI to identify and block unwanted emails. * Medical diagnosis systems use AI to help doctors diagnose diseases. * Virtual assistants like Siri and Alexa use AI to understand and respond to human speech. **AI is becoming a prominent theme in Super Bowl advertisements, signaling its growing significance and ubiquity.** * Microsoft's ad featured a young girl using AI to design a new sneaker. * Google's ad featured a man using AI to find the perfect gift for his wife. * Etsy's ad featured a woman using AI to create a custom dress. * Crowdstrike's ad featured a business owner using AI to protect his company from cyberattacks. **Companies are humanizing AI in their marketing campaigns, acknowledging public skepticism towards the technology.** * Many of the AI ads during the Super Bowl featured people using AI to solve problems and improve their lives. * For example, Microsoft's ad showed a young girl using AI to design a new sneaker, and Google's ad showed a man using AI to find the perfect gift for his wife. * These ads are a way of showing that AI is not a threat, but rather a tool that can be used for good. **Major corporations like Microsoft, Google, Etsy, and Crowdstrike are leveraging the Super Bowl platform to showcase their AI offerings.** * Microsoft's ad featured its Azure AI platform, which can be used to develop and deploy AI applications. * Google's ad featured its Google AI platform, which offers a range of AI tools and services. * Etsy's ad featured its AI-powered search engine, which helps users find unique and personalized items. * Crowdstrike's ad featured its AI-powered security platform, which can help businesses protect themselves from cyberattacks. These ads are a sign that major corporations are betting on AI as the future of technology. They are also a sign that AI is becoming increasingly mainstream and that companies believe that it has the potential to be a major part of our lives in the years to come. The Super Bowl ads are a sign that AI is becoming increasingly mainstream and that companies believe that it has the potential to be a major part of our lives in the years to come. However, it is important to remember that AI is a tool, and like any tool, it can be used for good or for evil. The future of AI will depend on how we choose to use it. We must carefully consider the potential benefits and risks of AI, and develop policies that will ensure that AI is used for good and not for evil.